Detroit Lions & WynnBET form new betting partnsership
The Detroit Lions have formed a pair of sports betting partnerships ahead of the 2021 season, and details of these agreements are starting to be released.
WynnBET was the latest operator to partner with the team, and there is going to be a big presence at Ford Field later this Fall.
It was announced that the WynnBET Lions sports bar at Ford Field would be open in time for the start of the regular-season opener on September 12. For sports fans in the state of Michigan, this should be one of the most popular places to visit on game day.
This is the first time that WynnBET has been able to form a partnership with an NFL franchise, and the company is pulling out all of the stops to be successful. WynnBET is still not one of the top betting options in the state, but this exposure at a Lions game will help boost popularity.
The Lions also have a deal in place with BetMGM Sportsbook, and that is one of the biggest names in the Michigan sports betting scene. Both companies will receive signage opportunities at Ford Field as well as being featured on digital ad campaigns produced by the Lions.
BetMGM has created a prediction-style game that will be available for the upcoming season and that can be found on the Lions mobile app. Since online gambling is the top option in the state, BetMGM should receive plenty of exposure with this app.
The sports bar will be located close to Section 222, and it will feature a large selection of food and drinks as well. WynnBET will have members of the company on hand for each game to help promote the company.
WynnBET will also be setting up events outside of Ford Field on game days, and more details will be announced leading up to the games. There will also be a free-to-play game offered by WynnBET on the Lions app, and prizes will include free bets at the sportsbook.
A ticker that shows all of the latest betting odds will be seen inside of the sportsbook. There won’t be any kiosks set up, and all of the bets will have to be placed via a mobile device.
WynnBET Starting Slow
One of the biggest reasons that WynnBET has struggled to gain ground in Michigan is the fact that there are not retail betting options available. Even though online betting is clearly the most popular form, WynnBET is not getting any exposure or brand recognition at the casinos.
Since launching its online sportsbook back in January, the site has seen just $71.5 million in total handle through May. FanDuel Sportsbook has brought in more than $419 million in total betting handle during that same period.
Bettors that download the WynnBET online sportsbook app will likely see promotional offerings for the upcoming Lions season opener. WynnBET has been making a strong charge throughout the US, and it will take some drastic measures to try to build the brand in Michigan as well.
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